SRMGx

CREATING EXPERIENCES.
BUILDING LEGACIES.

ABOUT SRMGx

An introduction to who we are, how we operate,
and the impact we create.

SRMGx is the live experiences and event management arm of Saudi Research & Media Group (SRMG), the largest integrated media group in the MENA region. We operate at the intersection of strategy, creativity, and execution to design and deliver platforms that shape culture, elevate brands, and leave a lasting impact. Rooted in Saudi Arabia and built for a global stage, SRMGx creates meaningful, large-scale experiences aligned with the Kingdom's ambitions and evolving creative economy. From cultural and fashion platforms to business, entertainment, and lifestyle experiences, we partner with government entities, corporations, and leading brands to deliver work that resonates locally and travels internationally.

We extend impact beyond the moment, amplifying reach, strengthening narratives, and building value that endures long after the experience itself through the power of SRMG's media, content and data ecosystem.

At our core, we build platforms, craft experiences, and create environment where ideas are exchanged, communities are formed and legacies begin.

WHAT WE DO

An overview of our end-to-end capabilities across
strategy, production, and experience delivery.

SRMGx provides end-to-end live experience solutions, covering every stage of the event lifecycle, from strategic ideation to full-scale execution and amplification. Our service are designed to serve government entities, cultural bodies, corporations, and leading brands with precision, creativity, and operational excellence.

IP creation & Concept Development

Event Strategy,
Planning &
management

Production,
Fabrication &
Technical Execution

Marketing,
Communications &
Partnerships

Logistics, Protocol &
Guest Experience

LEARN MORE

At SRMGx, every service is delivered with one objective

TO CREATE SEAMLESS EXPERIENCES,
ELEVATE IMPACT, AND BUILD ENDURING VALUE.

LEARN MORE

CLIENTS & PARTNERS

Our partnerships extend beyond single endeavors. We build sustained relationships that, driven by shared ambition, aligned objectives, and measurable results. At SRMGx, every client is treated as a long-term partner, and every partnership as a shared opportunity to build lasting value.